Why is meaningful work more important than ever for employees?
The quest for meaningfulness is a social phenomenon that can be found especially in the young generations Y and Z but can express itself very differently. For example, meaningful work can be a socially motivated activity for one person or working on a major world-changing innovation, while for another it expresses itself in self-determined action and personal responsibility.
The Corona crisis has reinforced this need for meaningfulness – as the mindset of many people has changed dramatically over the past year and a half. New freedoms at work have been offset by restrictions in their private lives. Responsibility for one another, social thinking, and the fragility of our accustomed lives brought “meaning” into even sharper focus and led many to reassess their attitude toward work. Thus, meaningful work becomes an important criteria that generates positive energy and can build resilience.
The feeling of being part of a society that contributes to making the world a better place – this is already an important decision aspect for many young talents when choosing their employer. Companies that also offer their employees the opportunity to act and make decisions as freely and autonomously as possible demonstrate trust and appreciation – which in turn pays off in employee motivation and productivity.
In this way, vision development can make it clear at an early stage how the desire for meaningful work can be met. In addition, a clear mission statement can answer the important question of “why” for many employees and provide companies with information about the “how”.
Since the world of work is in a constant state of flux, the future is currently still uncertain and requires a great deal of flexibility, a clear vision of one’s own working environment is essential for every forward-looking company.
What is the benefit of professional process support in vision development?
Tailor-made process support and targeted training and coaching impulses enable management, executives and employees to work, lead and motivate in a benefit- and goal-oriented manner in the new working world. Along the way, our experts act as direction measurement who, through close communication with the stakeholders, can correct or change the course at any time in a way that is critical to success. To ensure that corporate decisions are supported by all employees, it is essential to involve them as early as possible in the change process to listen to them, give them room for their concerns and thus ease any fears they may have. This central step can help employees become driving forces in the change process and positively advance the project with their enthusiasm. In this sense, our measures are aligned with the corporate strategy and needs of our customers and enable us to make this even more tangible and tangible for employees.